As a freelance designer at New York Magazine, I was fortunate enough to work on the tablet, web, and print teams. While working on the tablet team, I translated various print layouts from the biweekly magazine, including "Party Lines" and "Life in Pictures." On the web team, I assisted with designing homepage ledes, photo research, and image treatment. While assisting the print team, I developed ideas for headline treatment for special issues and ensured the consistent design of finalized layouts.
Director of Design and UX: Steve Motzenbecker Design Director, Print: Tom Alberty Art Director, Tablet: Jay Guillermo Art Director, Print: Randy Minor Art Director, Digital: Kristen Dudish
I'm currently a digital designer at Bloomingdale's, working on a variety of interactive projects including digital lookbooks, homepages, emails, landing pages and banner enhancements. Based under the marketing umbrella of the company, I work alongside project managers, digital merchants, business managers, copywriters, retouchers, creative directors and other designers to ensure the Bloomingdale's brand is always elevated.
As a huge initiative spanning the next couple years, bloomingdales.com is undergoing a responsive redesign and I am currently working on redesigning the Registry homepage and other informational pages.
Abbreviated versions of lookbooks and homepages are shown.
Creative Directors: Sophia Tang, Matthew Eberhart Associate Creative Directors: Ciaraleaf Meaney, Francine Dreyfus, Prim Chuensumran, Kirsten Hilgendorf Senior Art Director: Kristen Deyko
Condé Nast Traveler
Among my production tasks at Condé Nast Traveler, I was also responsible for designing front-of-book and back-of-book layouts for the magazine and designing for the digital issue, building interactivity and easy to use pages.
Design Director: Caleb Bennett Art Director, Tablet: Lea Jafiarova
The Mash-Up Americans
The Mash-Up Americans is a cultural start-up created by Amy S. Choi and Rebecca Lehrer in 2013. The goal of The Mash-Up Americans is to understand what it means to be a modern, mixed-background American. Topics like relationships, self-identity, food and pop culture are addressed with playful but relatable language, using a contemporary and non-gender specific aesthetic. I assisted Nikki Chung, the Principal Designer and owner of Once & Future, with the identity and website for The Mash-Up Americans, focusing on logo development. We created wireframes for the homepage and interior pages, eventually choosing a photo-based grid with a clear hierarchy.
Principal Designer: Nikki Chung
Rag & Bone
While interning at fashion company Rag & Bone, my primary job was to create digital newsletters sent to subscribers via email. The emails varied from sale alerts, collection announcements to welcome newsletters. The branding and the aesthetic of the company had to be consistent yet dynamic in the layout and typography of each email, and all device types had to be considered.
Creative Director: Spike Hibberd Art Director: T Leclaire
Mary & Jerry's
Mary and Jerry's is a proposed restaurant concept that would combine my all-time favorite foods: Southern food and Asian food. I was inspired by my grandparents, Mary and Jerry Gong—family gatherings have always revolved around eating. The typeface selected for the logo reminds me of my Grandma Mary's handwriting. I've grown up receiving handwritten birthday cards from her my whole life, so this quaint cursive is very nostalgic for me. Red is the color is joy, happiness, good luck and good fortune in Chinese culture, so I wanted the color to be dominant in my branding. Though instead of a traditional Chinese red, I chose a red with a bit of orange in it, making the color feel warmer and less serious. The postcards utilize playful (and tasty!) imagery often associated with Southern and Asian food and restaurants.